The Museum of Land Speed
If you are looking for a fun, interactive and educational day out, then look no further!
The brand-new Museum of Land Speed tells the iconic story of Pendine Sands and the renowned sporting records set here, in an interactive and experiential way.
Please be aware that our exhibitions can change and that some objects, such as Babs, are only here for a few weeks of the year. If you'd like to see a particular object (even Babs!), then please call 01267 224611 (during opening hours) or email info@cofgar.wales first.
Opening Times
Opening times may vary for event days.
September - November
Tuesday to Sunday, 10-5
December
Thursday to Sunday, 10:30-4:30
Schools Half-Term
Every day, 10-5
Any questions? Please call us: 01267 224611
Opening Times 2025
Opening times may vary for event days.
2 January - 31 March
Open Tuesday to Sunday, 10am - 5pm.
Opening times from 1 April onwards to be confirmed.
Admission Prices
Day tickets and 7-day multi-site tickets are available, to give you plenty of opportunity to explore the area.
Day tickets are £7 for adults, £6 for concessions (students and people with disabilities only), and £4 for children (age 5-18 years).
We also have a 4+ flexible day ticket, which offers 10% discount for a family or small group of four or more people.
The 7-day multi-site ticket provides unlimited visits to both the Museum of Land Speed and the Dylan Thomas Boat House in Laugharne for 7 days. Weekly tickets are £10 for adults, £9 for concessions, and £5.50 for children (age 5-18 years).
What's On
Find out about our activities and events programme at the Museum
News
You'll find that the lovely article in Classic and Sports Car Magazine mentions an event this September in Pendine.
We attempted to engage interested parties in discussions to organise an event when the article was first researched. The event would have celebrated the centenary of Sir Malcolm Campbell's first land speed record in Pendine. However, for reasons beyond our control, these initial attempts did not go any further.
But there's still plenty going on here in September. Our special Amy Johnson exhibition continues and we are participating in Cadw's Open Doors month too.
There are always reasons to visit us!
About the Museum
The sands have a nearly 100-year history of setting land speed records; beginning in the 1920s with Sir Malcom Campbell and his car ‘Blue Bird’ to more recently the actor Idris Elba taking on Campbell's 'Flying Mile' record in a Bentley Continental GT Speed in 2015.
From travelling large object displays such as the legendary ‘Babs’ racing car to the interactive displays throughout, you are taken on a journey where you’ll experience the thrill and exhilaration of racing along Pendine Sands. Just close your eyes and you’ll feel the wind in your face, hear the noise of the engine and feel the movement of the car as it bumps over hidden pits in the sand.
Sounds like your kind of day out? We’ve got some more information below.
Our Exhibitions
We have plenty of exciting exhibitions for you to enjoy at the Museum. Many are interactive and great fun too!
Some of our objects come and go because they are kindly loaned to us from other institutions. Babs is one of those travelling objects, which is owned by the Babs Trust. She and other objects aren't here every day.
If you want to be sure of seeing a specific object or exhibition on your visit, then please get in touch with us first.
The location of the museum is awe-inspiring as it sits right on the edge of the famous sands. The small, beautiful Welsh village of Pendine has truly been at the heart of world records and innovation in the motoring world for a century. Find out more about how Pendine Sands featured on the world stage here: Land Speed Records | Pendine Community Council (pendinesands.org)
The Museum of Land Speed is incredibly proud to be part of the Welsh Government’s Tourism Attractor Destination programme, making it one of 13 must-see destinations across Wales. To find out more about this and other initiatives that helped bring it to life, click here:
The Museum’s first floor purpose-built function space features a huge floor to ceiling window with unparalleled views down Pendine’s seven-mile sands.
The 64m² room can be set out in boardroom style (20 pax) or theatre style (50 pax), with independent electrical blinds that easily adapt it for video conferencing, presentations, or live streaming. Its contemporary furniture, accessibility, private kitchenette, free WiFi and included AV make it suitable for a range of functions. Refreshments can be served in the room, or you can pre-order lunch to be served in the Caban restaurant.
We can work with you to create the perfect event. Contact us to discuss your requirements on info@cofgar.wales or fill out the contact form
CofGâr and the Museum of Land Speed are conscious of the environmental implications of motoring. Our environmental goals to be a carbon neutral local authority by 2030 will mean our focus is on the future as well as the past. The highly efficient museum building designed to reduce carbon emissions is a fitting place to explore the future of the car and mobility through partnerships, special exhibitions, and events.
Directions
Museum of Land Speed, Marsh Road, Pendine. Sat Nav: SA33 4NY. The Museum is by the sea, close to Pendine village centre.
Parking & Transport
Pay and display car parks are located close to the museum with EV charging points. Parking on the beach is also available (subject to tides).
Secure bike containers are available to hire on site and bike shelters are also available free of charge.
The museum is on a public bus route, with daily services to Carmarthen (number 222) and Tenby via Saundersfoot (no. 351) operated by Taf Valley Coaches.
The nearest train stations to the museum are at Whitland (approx. 10 miles), Tenby (approx. 17 miles), and Carmarthen (approx. 18 miles)
Facilities
Accessible WCs and a Changing Places Toilet in the Museum and Caban.
Lockers for your belongings in the museum.
Museum gift shop.
Play area and picnic benches outside the museum main entrance.
Accessible access to the beach promenade and the famous 7-mile beach.
Several places to eat close to the museum. The Caban restaurant is right next door https://cabanpendine.wales/
Prices
Day tickets and 7-day multi-site tickets are available, to give you plenty of opportunity to explore the area.
Day tickets are £7 for adults, £6 for concessions (students and people with disabilities only), and £4 for children (age 5-18 years). We also have a 4+ flexible day ticket, which offers 10% discount for a family or small group of four or more people.
The 7-day multi-site ticket provides unlimited visits to both the Museum of Land Speed and the Dylan Thomas Boat House in Laugharne for 7 days. Weekly tickets are £10 for adults, £9 for concessions, and £5.50 for children (age 5-18 years).
Terms & Conditions
Children under 5 are free.
Concessions apply to students (with valid student card) and people with a disability.
Free entry to carers when supporting a visit by the person you care for.
Welcome to the future
It's been a long haul across three years, with major challenges, but the Museum of Land Speed is now complete.
Pendine and Speed
For a short time, for a few people, Pendine Sands was the centre of the world. The centre of the World Land Speed Record to be precise.
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Finding us
Keys
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Abergwili SA31 2JG
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Felinfoel Road Llanelli SA15 2LJ
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Pendine SA33 4NY
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Kidwelly SA17 4LW
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Laugharne, SA33 4SD